Learn how to launch effective TikTok Ads; TikTok Marketing from a former PlayStation Brand Manager; Kellogg MBA
Description
Learn how to build effective TikTok ads & TikTok advertising campaigns from scratch in 2022. Get pro tips from a 12-year social media advertising veteran with an MBA from Philip Kotler’s Kellogg School of Management, the #1 business school for marketing. Your instructor was a VP of Marketing for a Google accelerator startup and a Global Product Marketing & Brand Manager for Sony PlayStation. He taught college-level digital marketing and taught social media advertising for the Direct Marketing Association.
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Choosing the right TikTok advertising objectives
Seeing what TikTok ads are performing very well in your industry (so you can copy them!)
TikTok targeting options and how to choose among them
Making & delivering high-performing TikTok ads
Data-driven best practices for video advertising (e.g., determining how long your video needs to be to maximize impact)
Key advertising mistakes to avoid
Optimal budget allocation for various TikTok advertising objectives
Lead generation in TikTok
App installsTikTok ads
Traffic TikTok ads
Video views TikTok ads
Conversions TikTok ads
Analysis & marketing automation for TikTok ads to optimize results
Reporting on advertising performance
Assets
This TikTok advertising course covers ads for both business-to-consumer and business-to-business marketing. This course is also relevant for startups as well as large, established companies. I’ll walk you through how to adjust the advertising based on your company size and whether you’re marketing to consumers or businesses.
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TikTok Marketing (Tik Tok Marketing)
TikTok Ads (TikTok Advertising)
| Total Students | 22809 |
|---|---|
| Duration | 4.5 hours |
| Language | English (US) |
| Original Price | |
| Sale Price | 0 |
| Number of lectures | 36 |
| Number of quizzes | 14 |
| Total Reviews | 160 |
| Global Rating | 4.73 |
| Instructor Name | Dekker the Marketer |
Course Insights (for Students)
Actionable, non-generic pointers before you enroll
Student Satisfaction
86% positive recent sentiment
Momentum
🚀 Surging this month
Time & Value
- Est. time: 4.5 hours
- Practical value: 8/10
Roadmap Fit
- Beginner → Beginner → Advanced
Key Takeaways for Learners
- Best Practices
- Targeting
- Automation
- Reporting
- Hands On
- Well Structured
Course Review Summary
Signals distilled from the latest Udemy reviews
What learners praise
- Hands On
- Well Structured
- Real World
- Clear Explanation
- Case Study
Watch-outs
- Too fast
- Too slow
- Old version
Difficulty
Best suited for
New learners starting from zero
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