Persuasive Communication: Influence Without Authority [EN]

persuasive communication | influence without authority | active listening | argumentation | messaging | copywriting

Description

This course contains the use of artificial intelligence.

Being right is the cheapest part. Most good recommendations at work are correct, clearly written, and never acted on.

They fail somewhere between being understood and being agreed to, and that gap has very little to do with the quality of the analysis.

Where the idea dies

You send one version of the message to everyone, so it is precisely calibrated for nobody. The argument is strong on your own terms and never addresses the thing the other person is actually measured on. You approach a decisive, impatient person the way you would approach a careful analytical one, and lose them in the first minute. You escalate once and become the person who escalates. And the meeting where the decision happened turned out to be a different meeting, which you were not in.

None of that is fixed by making the recommendation better.

The model this course is built on

The people partner is the clearest example of a role that changes an organisation while managing nobody in it. Ten lessons on how that actually works: shaping a decision at the planning stage rather than objecting to it later, running a one-to-one with someone outside your reporting line, reading engagement and burnout before anyone says anything out loud, coaching instead of instructing, and handling the angry, the toxic and the openly resistant.

Then persuasion technique: AIDA and SPIN for structuring the conversation, FAB and the value proposition for framing what you are offering, the ladder of persuasion, objection handling through LAER and Feel-Felt-Found, and closing.

Reading people, and the emotional layer underneath

Then the person opposite. Six lessons on MBTI, DISC, PAEI, Belbin, Hogan, Big Five and 16 Personalities — used for one purpose, which is recognising the type across the table and adjusting instead of repeating your own style louder. PAEI in particular, because it can be read in conversation without giving anyone a test.

Then eight lessons on emotional intelligence, because the state you bring into a conversation determines what the other person is prepared to concede. Resonance, empathy, self-awareness, and the difference between influencing through logic and through emotion.

And finally delivery. Audience segmentation, personas, channel choice, communicating decisions nobody welcomes, measuring whether behaviour changed rather than whether the email was sent. Then facilitation — running the session where the agreement actually happens, closing it with named owners, and doing it online without losing the room.

Who is teaching this

Mike, the number one HR instructor on Udemy. More than 1.6 million course enrolments, over 150,000 professionals trained, PHRi and SHRM-CP certified, HRCI representative in more than 10 countries. I built the people function of the unicorn Preply and worked at Wargaming, Alfa-Bank and iDeals. I have spent most of my career recommending things to people who could simply decline, which is the only training for this that works.

What is included

• Lifetime access to all course materials

• Active instructor support in the Q&A section

• Udemy Certificate of Completion

• Practical assignments and real business cases

• A section with additional courses, tools and resources

One question to answer first

Take the recommendation you most want agreed and write what the decision-maker is measured on. Not what they care about in general — what their own performance is judged by. If you cannot answer, that is why the idea has not moved. Enrol now and start the first lesson today.

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