Master Product Analytics, Perceptual Mapping, Product Positioning, MDS, Product Life Cycle & Industry Case Studies
Description
This course contains the use of artificial intelligence.
Welcome to Marketing Analytics: Product Analysis Masterclass, a comprehensive course designed to help learners understand how organizations analyze, evaluate, position, and manage products using modern marketing analytics techniques.
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In today’s competitive business environment, organizations must make data-driven product decisions to improve customer satisfaction, strengthen market positioning, and achieve sustainable business growth. This course introduces the core concepts of Product Analysis and explains how analytical tools support effective product management and strategic marketing decisions.
Throughout this course, you will learn Product Analytics, Product Performance Metrics, Perceptual Mapping, White Space Analysis, Umbrella Branding, Product Portfolio Analysis, Product Life Cycle Management, Product Positioning Strategies, Multidimensional Scaling (MDS), and the analysis of Digital and Non-Digital Products. You will also explore practical industry case studies from leading companies such as Amazon, Apple, Samsung, and Tesla to understand how these concepts are applied in real business environments.
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The course combines theoretical knowledge with practical examples, quizzes, and activities to help you build a strong foundation in Product Analysis. Each topic is explained in a simple and structured manner, making it suitable for beginners as well as learners who want to strengthen their marketing analytics skills.
By the end of this course, you will be able to analyze product performance, understand customer perception, evaluate product portfolios, develop effective positioning strategies, identify market opportunities, and make informed product-related decisions using marketing analytics techniques.
Whether you are a student, faculty member, marketing professional, business analyst, entrepreneur, or product manager, this course will provide practical knowledge that can be applied in academic projects and real-world business scenarios.
Start your Product Analytics journey today and learn how successful organizations make smarter product decisions through data-driven marketing analytics.
| Total Students | 119 |
|---|---|
| Duration | 1.5 hours |
| Language | English (US) |
| Number of lectures | 9 |
| Number of quizzes | 0 |
| Total Reviews | 3 |
| Global Rating | 4.8333335 |
| Instructor Name | Dr J Dhanalakshmi |
Course Insights (for Students)
Actionable, non-generic pointers before you enroll
Student Satisfaction
86% positive recent sentiment
Momentum
Steady interest
Time & Value
- Est. time: 1.5 hours
- Practical value: 8/10
Roadmap Fit
- Beginner → → Advanced
Key Takeaways for Learners
- Analytics
- Branding
Course Review Summary
Signals distilled from the latest Udemy reviews
What learners praise
Clear explanations and helpful examples.
Watch-outs
No consistent issues reported.
Difficulty
Best suited for
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