Generative Engine Optimization (GEO) and AI-Driven SEO

Practical GEO & AI-Driven SEO using HubSpot AEO to track and improve visibility

Description

This course contains the use of artificial intelligence.

AI is changing how brands are discovered and cited online. Marketers need to ensure their content is visible, trusted, and recognized by AI-driven search and recommendation systems. This course covers practical strategies in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), including working with tools like HubSpot AEO to track and improve visibility.

You will learn to evaluate your brand’s AI presence, identify gaps in how content is recognized, and create strategies that AI systems are more likely to reference. The course is hands-on, strategy-focused, and designed for practical application — no technical background is required.

What this course covers:

• Understanding how AI-driven search affects marketing visibility

• Measuring AI visibility with metrics like citations and share of voice

• Differentiating traditional SEO, AI-driven SEO, and GEO strategies

• Identifying gaps where content may be overlooked by AI

• Creating content and strategies likely to be cited by AI

• Tracking performance and refining strategy over time

• Applying ethical AI practices while improving marketing impact

Who this course is for:

• Marketing professionals adapting to AI-driven discovery and SEO

• Content creators, SEO specialists, and digital marketers exploring AEO/GEO strategies

• Founders, freelancers, and business owners focused on organic visibility

• Anyone interested in improving brand recognition in AI-driven environments

No prior technical skills are required — just curiosity and a willingness to experiment with AI tools.

How the course is structured:

The course starts with an overview of AI visibility, GEO, and AEO concepts. It then guides learners through auditing their presence and creating content strategies that AI systems are likely to reference. The final sections cover tracking results, refining strategies, and applying responsible AI practices.

Course outcome:

By the end of this course, you will be able to evaluate your AI visibility, implement practical GEO and AEO strategies, and improve the likelihood that your content is recognized and cited by AI systems.

Enroll now and take control of your AI visibility!

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