Email & SMS Marketing System for eCommerce

Build a structured system with Omnisend: campaigns, segmentation, and automation that drive sales

Description

This course contains the use of artificial intelligence.

Most eCommerce brands use email and SMS.
Few use them as structured, scalable marketing channels.

Campaigns are often irregular, contact data is underused, and automation is disconnected from real customer behavior. As a result, brands rely on paid traffic while underperforming in channels they fully control.

This course shows how to fix that using Omnisend.

You will learn how to connect your store, collect and structure contact data, and turn it into meaningful segments based on behavior and purchase activity. Instead of managing a list, you will work with a system.

You will create email and SMS campaigns, apply personalization, and use product data to make your communication more relevant.

You will also set up core automation workflows for key scenarios like welcome flows, abandoned carts, and post-purchase communication — keeping everything simple and practical.

Finally, you will learn how to analyze performance, improve deliverability, and make decisions based on data.

This is not about features or random campaigns.
This is about building email and SMS as reliable owned channels that support your eCommerce growth.

What you’ll learn

• Structure your email and SMS marketing in Omnisend

• Work with contact data, events, and segmentation

• Collect leads using forms and pop-ups

• Create and send email and SMS campaigns

• Use personalization and product data in communication

• Set up core automation workflows (welcome, cart, post-purchase)

• Analyze performance and improve results

After completing this course, you will be able to

• Turn your contact base into a structured marketing asset

• Run campaigns with clear logic, not randomly

• Use segmentation to improve targeting and relevance

• Support your marketing with simple automation

• Understand and improve campaign performance

• Reduce reliance on paid traffic with owned channels

Requirements

• No prior experience with Omnisend required

• Basic understanding of eCommerce or marketing is helpful

• Access to a store (Shopify, WooCommerce, etc.) is recommended

• Willingness to work with data and structure

Start building your email and SMS marketing system with Omnisend today.

This course contains a promotion.

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