Adobe Target Expert BP – latest Exam AD0-E406

Adobe Target Expert Business Practitioner | AD0-E406 | Latest Practice Exam


This Practice Exam will touch all areas required for a good Adobe Target Business practitioner role & responsibilities. It gives question with answer to all areas required for the exam “Adobe Target Expert Business Practitioner | AD0-E406 |”, as stated by the Adobe. This course will provide practice questions on “Adobe Target Expert Business Practitioner” modules which will help in understanding the exam pattern for this exam as well as also help you in enhancing your knowledge in Adobe Target and specially in areas of Personalization & Optimization.

Minimum Candidate Experience

At a minimum, the candidate seeking to become certified as a Target Business Practitioner has:

  • Typically 2+ years’ experience with optimization platforms, including Adobe Target

  • Hands-on experience with Adobe Target

  • Typically 2+ years’ experience leading/contributing to optimization programs

  • An understanding of basics of Target/Adobe Marketing Cloud administrative tasks (preferences, user roles and permissions, settings)

  • The ability (1) to understand and translate business KPIs into optimization goals and (2) to make suggestions based on needs assessment

  • The ability to determine the appropriate Adobe Target activity types based on optimization goals

  • Knowledge of how HTML and CSS can be used to optimize the user experience

  • Understanding of JavaScript as a concept

  • The knowledge of statistical concepts and data analysis as it applies to optimization

  • An in-depth knowledge of the three-step workflow (experiences, targeting, goals and settings, including all reporting sources)

  • The ability to translate Activity reporting results into actionable insights and suggestions

  • An understanding of the impact of changing technologies on Target (e.g., ITP, GDPR/CCPA, SPA)

  • An understanding of how Recommendation Activities can be used as a solution


  • Marketing cloud debugger / also called Adobe Experience Cloud debugger

  • Adobe Analytics as a reporting source for Target specifically A4T integration

  • Browser’s console / Browser developer tools such as console, network tab

  • Network tools in browser

  • Basic understanding of other Adobe Tools

  • Developer Console (any web browser)

  • Adobe Target sample calculator

  • Adobe Audience Manager fundamentals

  • Adobe Experience Cloud (as audience source for Target)

  • Adobe Experience Manager

  • Basic knowledge of terminology used in statistics as related to Target

  • Basic knowledge of cookies behavior

  • How to read a Solution Design Reference

Exam Information

  • Exam number: AD0-E406

  • Exam name: Adobe Target Business Practitioner

  • Certificate level: Certified Expert

  • Status: Active

  • Available languages: English

  • Number of questions: 68

  • Formats: Multiple choice and multiple select

  • Duration: 136 minutes

  • Delivery: Online proctored (requires camera access) or test center proctored

  • Passing mark: 46/68

  • Price: $225 USD / $150 USD (India)

Exam Objectives and Scope

Section 1: Planning and strategy (31%)

  • Identify business KPIs and successfully translate these into optimization goals given key business requirements

  • Identify opportunities for optimization based on business KPIs and data analysis

  • Prioritize test ideas based on business needs, level of effort, and potential for lift

  • Based on the Adobe Sample Size Calculator, determine how variables impact the activity

  • Construct test hypotheses based on a given scenario and identify hypotheses elements

  • Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis

  • Determine KPI-based primary and secondary success metrics

  • Assess audience requirements

  • Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics)

Section 2: Configuring, Executing and Managing (42%)

  • Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer

  • Apply procedures to create an experience using VEC

  • Apply procedures to create an experience using Form-Based Composer

  • Apply procedures to manage experiences within an experience composer

  • Describe the workflow that applies to creating Target Activities

  • Apply procedures to create an A/B test activity

  • Apply procedures to create an XT activity

  • Apply procedures to create an MVT activity

  • Understand how AP is used for solutions

  • Apply procedures to create a Recommendation activity

  • Apply procedures to create an Audience in Target

  • Apply procedures to set Goals and Settings

  • Apply procedures to conduct Activity QA

  • Apply procedures to manage Activities and Audiences within Target

Section 3: Analyzing and Reporting (17%)

  • Define and evaluate report settings to help set the elements that appear in a report

  • Evaluate and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports

  • Evaluate and identify common problems associated with A/B testing and how to avoid them

  • Understand how Automated Personalization Summary reports differ from other reports

  • Evaluate Experience Performance reports (MVT)

  • Determine the winning variation based on the observed lift, confidence levels and business objectives

Section 4: Troubleshooting (10%)

  • Diagnose activity qualification issues

  • Use browser debugging tools (including Experience Cloud Debugger) to verify implementation

  • Verify metrics and reporting

Total Students61
Original Price($)799
Sale PriceFree
Number of lectures0
Number of quizzes3
Total Reviews1
Global Rating5
Instructor NameSantosh KJ

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