expired Sales

Marketing & Sales Bootcamp 5.0 : Traditional, Digital & AI

June 5, 2025

Marketing Strategy, Digital Marketing, AI in Marketing, Sales Enablement, Omnichannel Marketing, Go-to-Market Strategy

Description

The Marketing & Sales Bootcamp 5.0 is an intensive, hands-on program designed to equip professionals with a 360-degree understanding of marketing and sales—spanning traditional foundations, cutting-edge digital strategies, and AI-powered innovations. This bootcamp explores the evolving consumer landscape and teaches participants how to align marketing principles with real-world sales execution for maximum impact. Participants will gain practical knowledge in traditional methods such as print media, cold calling, and offline relationship building, setting the groundwork for comprehensive strategic thinking.

As the digital economy accelerates, the course dives deep into the full spectrum of digital marketing techniques—SEO, SEM, social media, content marketing, email automation, and omnichannel integration. Learners will master tools for tracking campaign effectiveness, optimizing conversions, and delivering high-impact customer experiences. Key sessions will focus on digital sales enablement, lead nurturing, CRM usage, and personalization at scale using AI technologies like predictive analytics, dynamic ads, chatbots, and voice assistants.

The capstone experience challenges participants to apply their learning by developing a go-to-market strategy using a hybrid of traditional, digital, and AI methods. Through simulations, peer collaboration, and instructor feedback, students will gain confidence in pitching marketing solutions that drive measurable business results. Whether you’re a marketing executive, startup founder, sales leader, or business strategist, this bootcamp prepares you to lead in a rapidly evolving, AI-integrated commercial world.

In this bootcamp I would like to teach the major topics:

  1. Foundations of Marketing & Sales Strategy

  2. Traditional Marketing & Sales Techniques

  3. Digital Marketing Ecosystem

  4. The AI-Driven Marketing Landscape

  5. Sales Enablement in the Digital Era

  6. Data-Driven Decision Making & Analytics

  7. Integrating Omnichannel Strategy

  8. Capstone Project & Go-to-Market Simulation

  9. AI for Creative Marketing and Customer Experience

  10. Brand Theory and Digital Transformation and the Branding Revolution

  11. Brand Positioning and Creating a Unique Value Proposition (UVP)

  12. Market Dynamics and Data-Driven Decision Making in Advertising

  13. Unleashing Creativity: Memorable Campaigns and Mastering Creative Develelopment

  14. Media Planning and Budget Allocation and Media Mix Optimization

  15. Measuring Performance and Setting SMART Goals & Secrets of Advertising Strategy

  16. Crafting an Effective Advertising Strategy & Budget for Effective Campaigns

  17. Advertising Channels & Pros and Cons of Different Advertising Platforms

  18. Digital Advertising: Search, Social, Display, Video

  19. Influencer Marketing & Influencer Partnerships Matter in Modern Marketing

  20. Power of Sales Empowerment and Enablement: A Strategic Imperative

  21. B2B: Business Objectives and Sales Goals

  22. B2B Sales Teams: Understanding Motivation and Behavior

  23. B2B Pricing Models & Negotiation Tactics and Pricing Psychology

  24. Understanding the Role of Sales Specialists

  25. Big Data in Marketing: Consumer Behavior Analysis

  26. Brand Identity from A to Z

  27. Building and Managing Brand Equity: Strategies for Success

  28. Aligning Value Proposition with Brand Identity

  29. Indicators for Rebranding & Managing the Rebranding Process

  30. Understanding Professionalism in Marketing, Social Media, and Sales

  31. Mastering Communication and Verbal Skills in Marketing and Sales

  32. Networking in Marketing, Social Media, and Sales

  33. Brand Representation & Protecting Brand Reputation Online

  34. Social Media Marketing : Creating Engaging and Respectful Content

  35. Content Creation, Citing Sources, and Giving Credit in Marketing, Social Media,

  36. Marketing, Social Media, & Sales: Engagement, Embracing Diversity and Inclusion

  37. Data Privacy and Security

  38. Customer Service : Key Strategies for Handling Complaints with Empathy

  39. Sales Etiquette : Presenting Solutions with Professionalism

  40. Sales & Business Presentations 101

  41. Power of Follow-up & Gratitude: Strategies for Maintaining Regular Communication

  42. Cross-cultural Sales & Cultural Sensitivity in Marketing

  43. Crisis Management & Rebuilding Trust After a PR Crisis

  44. Sales Leadership : Professionalism for Your Team

  45. Time Management : Maximizing Productivity Without Sacrificing Quality

  46. Personal Branding and Continuous Learning and Skill Development

  47. Cold Calling & & Lead Generation : Strategies for Tailoring Scripts

  48. Conflict Management with Emotional Intelligence

  49. Consumer Products : Market Trends and Consumer Behavior

  50. Consumer Behavior : Psychological and Economic Aspects of Consumer Choices

  51. Business Models in the Consumer Products Industry

  52. Product Life Cycle in Retail

  53. FMCG & Distribution Strategies

  54. Consumer Durables & Market Dynamics

  55. Products Industry : Supply Chain and Logistics in Consumer Goods

  56. Marketing Management & Core Responsibilities of a Marketing Manager

  57. Market Research Methods: Quantitative and Qualitative Techniques

  58. Strategic Marketing & Key Performance Indicators (KPIs)

  59. Digital Marketing 101

  60. Sales Strategy and Techniques: Direct and Indirect Sales Models

  61. Ethical Considerations in Marketing

  62. Cross-cultural Communication

  63. Importance of Call Control & Practical Tips for Improving Call Control Skills

  64. Mastering Hyperlocal Marketing: Unveiling Key Concepts and Terminologies

  65. Festival Marketing 101

  66. Market Segmentation & Role of Startup Marketing in the Digital Age

  67. Understanding Digital Marketing Fundamentals 101

  68. Content Marketing : Startups, Nonprofits, B2B, and B2C

  69. Marketing Analytics

  70. Inside Sales : Future and Characteristics

  71. Selling Strategies : Positioning Your Product or Service for Financial Clients

  72. Selling Strategies : Closing Complex Deals in the Manufacturing Sector

  73. Value Based Selling for Pharma Products

  74. Digital Transformation : Role of Technology in Modern Service Delivery

  75. Identifying Touchpoints in the Digital Service Experience – Customer Engagement

  76. AI in Service Marketing : Chatbots and Virtual Assistants

  77. Customer Experience (CX) : Delivering Consistent and Memorable Experiences

  78. Value Based Pricing & Dynamic and Subscription-Based Pricing

  79. B2B Service Marketing

  80. Mobile Marketing

  81. Word-of-Mouth and Referrals Marketing

  82. Marketing for Existing Businesses (Service Businesses)

  83. Marketing for Business-to-Consumer (B2C) – Service Businesses

  84. Managing Customer Service Interactions & Creating Memorable Customer Experiences

  85. Building Strong Service Brands & Differentiating Your Service Business

  86. Integrated Marketing Communication (IMC) for Services

  87. Retail Management & Regulatory Framework of Retail Management

  88. Sustainability Marketing: The Evolution of Green Marketing

  89. Why is Value-Based Selling Important ? Core Principles of VBS

  90. Sales Fundamentals & Customer Journey Mapping

  91. Customer Relationship Management – Strategies for Building Strong CRM

  92. Lead Generation – Utilizing Online Platforms for Networking

  93. Sales Presentation – Tailoring Pitches to Different Audiences

  94. Art of Negotiation: Strategies and Tactics Unveiled

Enroll now and learn today !

Total Students 721
Original Price($) 3449
Sale Price Free
Number of lectures 94
Number of quizzes 0
Total Reviews 0
Global Rating 0
Instructor Name Dr. José Prabhu J

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