Marketing & Sales Bootcamp 5.0 : Traditional, Digital & AI

Marketing Strategy, Digital Marketing, AI in Marketing, Sales Enablement, Omnichannel Marketing, Go-to-Market Strategy

Description

The Marketing & Sales Bootcamp 5.0 is an intensive, hands-on program designed to equip professionals with a 360-degree understanding of marketing and sales—spanning traditional foundations, cutting-edge digital strategies, and AI-powered innovations. This bootcamp explores the evolving consumer landscape and teaches participants how to align marketing principles with real-world sales execution for maximum impact. Participants will gain practical knowledge in traditional methods such as print media, cold calling, and offline relationship building, setting the groundwork for comprehensive strategic thinking.

As the digital economy accelerates, the course dives deep into the full spectrum of digital marketing techniques—SEO, SEM, social media, content marketing, email automation, and omnichannel integration. Learners will master tools for tracking campaign effectiveness, optimizing conversions, and delivering high-impact customer experiences. Key sessions will focus on digital sales enablement, lead nurturing, CRM usage, and personalization at scale using AI technologies like predictive analytics, dynamic ads, chatbots, and voice assistants.

The capstone experience challenges participants to apply their learning by developing a go-to-market strategy using a hybrid of traditional, digital, and AI methods. Through simulations, peer collaboration, and instructor feedback, students will gain confidence in pitching marketing solutions that drive measurable business results. Whether you’re a marketing executive, startup founder, sales leader, or business strategist, this bootcamp prepares you to lead in a rapidly evolving, AI-integrated commercial world.

In this bootcamp I would like to teach the major topics:

1. Foundations of Marketing & Sales Strategy

2. Traditional Marketing & Sales Techniques

3. Digital Marketing Ecosystem

4. The AI-Driven Marketing Landscape

5. Sales Enablement in the Digital Era

6. Data-Driven Decision Making & Analytics

7. Integrating Omnichannel Strategy

8. Capstone Project & Go-to-Market Simulation

9. AI for Creative Marketing and Customer Experience

10. Brand Theory and Digital Transformation and the Branding Revolution

11. Brand Positioning and Creating a Unique Value Proposition (UVP)

12. Market Dynamics and Data-Driven Decision Making in Advertising

13. Unleashing Creativity: Memorable Campaigns and Mastering Creative Develelopment

14. Media Planning and Budget Allocation and Media Mix Optimization

15. Measuring Performance and Setting SMART Goals & Secrets of Advertising Strategy

16. Crafting an Effective Advertising Strategy & Budget for Effective Campaigns

17. Advertising Channels & Pros and Cons of Different Advertising Platforms

18. Digital Advertising: Search, Social, Display, Video

19. Influencer Marketing & Influencer Partnerships Matter in Modern Marketing

20. Power of Sales Empowerment and Enablement: A Strategic Imperative

21. B2B: Business Objectives and Sales Goals

22. B2B Sales Teams: Understanding Motivation and Behavior

23. B2B Pricing Models & Negotiation Tactics and Pricing Psychology

24. Understanding the Role of Sales Specialists

25. Big Data in Marketing: Consumer Behavior Analysis

26. Brand Identity from A to Z

27. Building and Managing Brand Equity: Strategies for Success

28. Aligning Value Proposition with Brand Identity

29. Indicators for Rebranding & Managing the Rebranding Process

30. Understanding Professionalism in Marketing, Social Media, and Sales

31. Mastering Communication and Verbal Skills in Marketing and Sales

32. Networking in Marketing, Social Media, and Sales

33. Brand Representation & Protecting Brand Reputation Online

34. Social Media Marketing : Creating Engaging and Respectful Content

35. Content Creation, Citing Sources, and Giving Credit in Marketing, Social Media,

36. Marketing, Social Media, & Sales: Engagement, Embracing Diversity and Inclusion

37. Data Privacy and Security

38. Customer Service : Key Strategies for Handling Complaints with Empathy

39. Sales Etiquette : Presenting Solutions with Professionalism

40. Sales & Business Presentations 101

41. Power of Follow-up & Gratitude: Strategies for Maintaining Regular Communication

42. Cross-cultural Sales & Cultural Sensitivity in Marketing

43. Crisis Management & Rebuilding Trust After a PR Crisis

44. Sales Leadership : Professionalism for Your Team

45. Time Management : Maximizing Productivity Without Sacrificing Quality

46. Personal Branding and Continuous Learning and Skill Development

47. Cold Calling & & Lead Generation : Strategies for Tailoring Scripts

48. Conflict Management with Emotional Intelligence

49. Consumer Products : Market Trends and Consumer Behavior

50. Consumer Behavior : Psychological and Economic Aspects of Consumer Choices

51. Business Models in the Consumer Products Industry

52. Product Life Cycle in Retail

53. FMCG & Distribution Strategies

54. Consumer Durables & Market Dynamics

55. Products Industry : Supply Chain and Logistics in Consumer Goods

56. Marketing Management & Core Responsibilities of a Marketing Manager

57. Market Research Methods: Quantitative and Qualitative Techniques

58. Strategic Marketing & Key Performance Indicators (KPIs)

59. Digital Marketing 101

60. Sales Strategy and Techniques: Direct and Indirect Sales Models

61. Ethical Considerations in Marketing

62. Cross-cultural Communication

63. Importance of Call Control & Practical Tips for Improving Call Control Skills

64. Mastering Hyperlocal Marketing: Unveiling Key Concepts and Terminologies

65. Festival Marketing 101

66. Market Segmentation & Role of Startup Marketing in the Digital Age

67. Understanding Digital Marketing Fundamentals 101

68. Content Marketing : Startups, Nonprofits, B2B, and B2C

69. Marketing Analytics

70. Inside Sales : Future and Characteristics

71. Selling Strategies : Positioning Your Product or Service for Financial Clients

72. Selling Strategies : Closing Complex Deals in the Manufacturing Sector

73. Value Based Selling for Pharma Products

74. Digital Transformation : Role of Technology in Modern Service Delivery

75. Identifying Touchpoints in the Digital Service Experience – Customer Engagement

76. AI in Service Marketing : Chatbots and Virtual Assistants

77. Customer Experience (CX) : Delivering Consistent and Memorable Experiences

78. Value Based Pricing & Dynamic and Subscription-Based Pricing

79. B2B Service Marketing

80. Mobile Marketing

81. Word-of-Mouth and Referrals Marketing

82. Marketing for Existing Businesses (Service Businesses)

83. Marketing for Business-to-Consumer (B2C) – Service Businesses

84. Managing Customer Service Interactions & Creating Memorable Customer Experiences

85. Building Strong Service Brands & Differentiating Your Service Business

86. Integrated Marketing Communication (IMC) for Services

87. Retail Management & Regulatory Framework of Retail Management

88. Sustainability Marketing: The Evolution of Green Marketing

89. Why is Value-Based Selling Important ? Core Principles of VBS

90. Sales Fundamentals & Customer Journey Mapping

91. Customer Relationship Management – Strategies for Building Strong CRM

92. Lead Generation – Utilizing Online Platforms for Networking

93. Sales Presentation – Tailoring Pitches to Different Audiences

94. Art of Negotiation: Strategies and Tactics Unveiled

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