How to write a good case study

A step by step guide to turning project histories into powerful marketing tools

Description

At its most basic level, a case study is a simple thing: it’s a description of a project. But if you think about case studies in those terms, you’ll be missing a vital opportunity to give powerful examples of:

• the size and type of project you work on   

• the expertise you have   

• your ability to overcome complex problems and situations   

• the outcomes you achieve for your customers.   

In other words, case studies are some of the valuable things you can have in your marketing toolkit.

In this course, I’ll teach you how to take the plain facts of projects and turn them into compelling case studies that help you to win new clients and position you as the expert in your field. 

There are six videos in total, plus PDFs to download for each of them.

The first video is an introduction to me. You can watch it if you want to know a little bit more about me and my credentials, but it isn’t essential to watch.

The second video is an introduction to the course and what it covers.

The next four videos are the course components and they talk you through every element of a good case study.

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