Google Ads Masterclass: Search, Display & AI

Search, display, video, shopping, bidding, conversion tracking, and AI Tooling

Description

Google Ads is the largest paid advertising platform in the world and the fastest path to put a product, service, or brand in front of buyers who are actively searching. The platform now spans search, display, video, shopping, app, and AI-driven Performance Max campaigns, each with its own bidding logic, creative formats, and measurement requirements. Marketers who understand the full surface area of Google Ads can produce profitable campaigns across every customer journey stage, while those who do not waste budget on the wrong format, the wrong keyword, or the wrong audience.

This course teaches Google Ads end to end. Learners move from account setup and the auction model through keyword research, search ad copy, the full extensions library, bidding strategies, budget planning, Display Network campaigns, conversion tracking, remarketing, and into specialized campaigns covering video on YouTube, shopping with Merchant Center, app campaigns, Demand Gen, and Performance Max. The course closes with the Google Ads automation and AI surface, including Scripts, Rules, Asset Studio, Drafts and Experiments, and Google’s Gemini AI integration inside Google Ads.

By the end of the course, learners will have built and optimized live or simulated campaigns across search, display, video, shopping, and remarketing, configured conversion tracking and attribution, used Asset Studio to produce ad creative, and applied Google’s AI tooling to accelerate research, copywriting, and optimization. The result is a portfolio of real campaign work and a complete operating manual for the Google Ads platform.

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