Sales management – streams, frameworks and processes

Learn how to train, develop and improve your sales team with this sales management masterclass

Description

Welcome to this course on sales management, where you will gain the skills and knowledge needed to excel in the field of sales. This course is designed to equip you with the strategies, techniques, and leadership abilities required to effectively manage a high-performing sales team and drive exceptional results.

In business, successful sales management plays a pivotal role in achieving organizational growth and revenue targets. As a sales manager, you are responsible for motivating, guiding, and empowering your team members to reach their full potential, while also implementing effective sales strategies, analyzing market trends, and fostering strong customer relationships.

Throughout this course, you will delve into various aspects of sales management. You will explore topics such as sales planning and forecasting, territory management, performance measurement, recruitment and much more. We will also dive into the emerging trends and technologies shaping the sales landscape, including the integration of digital tools and data analytics into the sales process.

Whether you are a seasoned sales professional looking to transition into a management role or an aspiring sales manager aiming to accelerate your career, this course will provide you with the tools and strategies to drive sales excellence, foster strong customer relationships, and achieve sustainable business growth.

What you’ll learn in this course:

1. Understand the core responsibilities of a sales manager and how they differ from those of an individual contributor in sales.

2. Develop strategic sales plans and accurate forecasts that align with business goals and market conditions.

3. Build, structure, and lead a high-performing sales team that can consistently deliver strong results.

4. Master effective recruitment and onboarding techniques to attract and retain top sales talent.

5. Motivate and coach team members to improve performance, boost morale, and reach their full potential.

6. Implement performance metrics and sales KPIs to measure individual and team success effectively.

7. Create and manage sales territories in a way that maximizes coverage, opportunity, and efficiency.

8. Navigate difficult conversations and manage underperformance using proven communication and leadership strategies.

9. Leverage digital tools and CRM systems to streamline sales operations and increase team productivity.

10. Adapt to emerging sales trends and technologies that are shaping the future of sales leadership.

Who is this course for:

This course is designed to be accessible for anyone with a basic understanding of sales, whether you’re just stepping into a leadership role or planning to do so in the near future.

However, to get the most out of the experience, it helps if you:

Have some experience in sales or customer-facing roles. Even a few months in a sales environment will give context to the strategies we cover.

Are comfortable with basic business concepts, such as KPIs, sales funnels, or customer journeys.

Have a genuine interest in leadership and team performance, since this course focuses heavily on managing others and not just personal selling.

Bring a willingness to reflect, plan, and take action. This isn’t just about theory—it’s about building your confidence to lead and manage in real-life sales settings.

No advanced tools are needed. Just a laptop or device with internet access, a notepad or digital document to take notes, and the curiosity to learn.

Whether you’re starting from scratch or stepping into a new role, this course welcomes you and will guide you step by step.

By the end of this course, you will have the confidence and expertise to lead a high-performing sales team, optimize sales processes, and navigate the challenges and opportunities that arise in the ever-evolving sales landscape. Are you ready to embark on this transformative journey towards becoming a successful sales manager? Let’s dive in and unlock your full potential in sales management!

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