How Germany reinvented her Country Brand during the FIFA World Cup through Experiential Marketing and Brand Advocacy
Description
In depth analysis of how Germany managed to rebrand the entire country through the 2006 FIFA World Cup – and how country brands might apply this formula to rebrand their national image. This case study is the first ever detailed analysis of the newly emerging discipline of Destination Branding through Movement Marketing and has had significant impact on Germany's tourism brand, yielding a 31% increase in international leisure tourism year-on-year and a 47% increase in business tourism for the host city of Berlin (which has also doubled the number of hotel bookings over the past five years)
| Total Students | 5457 |
|---|---|
| Duration | 3 hours |
| Language | English (UK) |
| Number of lectures | 40 |
| Number of quizzes | 6 |
| Total Reviews | 51 |
| Global Rating | 4.11 |
| Instructor Name | Dr Nik Eberl |
Course Insights (for Students)
Actionable, non-generic pointers before you enroll
Student Satisfaction
78% positive recent sentiment
Momentum
Steady interest
Time & Value
- Est. time: 3 hours
- Practical value: 7/10
Roadmap Fit
- Beginner → Beginner → Advanced
Key Takeaways for Learners
- Branding
- Case Study
- Hands On
- Real World
Course Review Summary
Signals distilled from the latest Udemy reviews
What learners praise
- Hands On
- Real World
- Practical
- Well Structured
Watch-outs
No consistent issues reported.
Difficulty
Best suited for
New learners starting from zero
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