Master Digital Marketing 2025: PPC, SEO, GTM, Email, Content, and Web Development
Description
Comprehensive Digital Marketing Course: Your Path to Mastery
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This course appears to be a highly detailed and practical program designed to equip learners with the skills needed to excel in digital marketing. Below is a detailed breakdown of its offerings, benefits, and why it’s a compelling choice for anyone looking to succeed in the digital space.
Course Overview
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The course is structured to cover all major aspects of digital marketing, including Paid Ads (Google, Facebook, Microsoft, LinkedIn), SEO, Google Analytics 4 (GA4), Google Tag Manager (GTM), Email Marketing, Content Marketing with AI, and WordPress Website Development. It includes 601 video lessons, 57 assignments, 2 quizzes, 2 practice tests, making it one of the most comprehensive programs available.
Key Features
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Video Lessons – 597 detailed lessons covering the practical implementation of digital marketing.
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Assignments – 57 hands-on tasks to apply concepts in real-world scenarios.
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Quizzes & Tests – 1 quiz and 2 practice tests to assess knowledge.
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Access – Lifetime access to all materials, allowing self-paced learning.
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Guarantee – 30-day, 100% money-back guarantee for risk-free enrollment.
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Community – Access to a student discussion forum for peer support and networking.
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Instructor Support – Direct access to the instructor for personalized guidance.
Course Content Breakdown
Complete Paid Ads
Topics you will learn in this part:
– Google Ads Overview
– Keyword Research
– Google Ads Formats
– Google Ads Bidding Strategies
– Google Display Network
– Google Conversion Tracking
– Google Ads Remarketing
– Google Video Ads
– Google Ads Certification
– Facebook Marketing
– Facebook Ads Basics
– Facebook Ads Campaign Creation
– Facebook Pixel Setup
– Facebook Ads Bidding Strategies
– Facebook Ads Custom Audiences
– Facebook Ads Lead Gen Campaign
– Facebook Ads Sales Campaign
– Facebook Ads Certification
– Microsoft Ads Overview
– Introduction to Keywords
– Microsoft Ads Formats + Extensions
– Microsoft Ads Bidding Strategies
– Microsoft Ads Audience Network
– Microsoft Ads UET Tag Setup
– Microsoft Ads Remarketing
– Microsoft Shopping Ads
– Microsoft Ads Mobile App Campaign
– Microsoft Ads Shared Library
– Microsoft Ads Certification
– LinkedIn Ads Overview
– LinkedIn Ads Formats
– LinkedIn Ads Bidding Strategies
– LinkedIn Ads Audience Templates
– LinkedIn Ads Conversion Tracking
– LinkedIn Ads Retargeting
– LinkedIn Ads Lead Gen Campaign
– LinkedIn Ads Dynamic Ad Campaign
– LinkedIn Ads Carousel Image Ad Campaign
– LinkedIn Ads Conversation Ad Campaign
– LinkedIn Ads Document Ad Campaign
– LinkedIn Ads LinkedIn Video Ad Campaign
– LinkedIn Ads Event Ad Campaign
– LinkedIn Ads Direct Sponsored Content Single Image Ad Campaign
– How to use Reports in LinkedIn Ads
– LinkedIn Ads Billing Center
– LinkedIn Ads Business Manager
– LinkedIn Ads Certification
The Ultimate SEO Guide
Topics you will learn in this part:
– SEO The Basics – What is SEO And why is it important?, Debunking SEO Myths, Onpage/Offpage SEO Introduction
– Keyword Research – Understanding Keywords, Short Tail Vs Long Tail Keywords, Google Keyword Planner Tool, SEMRush – Keyword Research, Mozbar Extension, SEMRush – Competitor Keywords, Google Auto Suggest, Google Trends
– Content Creation – Content In SEO, Different Content Generation Ideas, Content Length
– Onpage SEO – What is Onpage SEO, Onpage SEO Factors, Image ALT Tag for SEO, Internal Linking
– Offpage SEO – Backlinks, Anchor Text, Dofollow Vs Nofollow Links, Link Building Strategies
– Technical SEO – HTTP Vs HTTPS, Google Search Console, Google Analytics, XML Sitemap, Duplicate Content, What is a 404 Page, What is a 301 Redirect, Keyword Cannibalization, Schema MarkUp
– Speeding Up Your WordPress Website – Test Website Speed, Web Hosting and Servers, Speeding Up WordPress website strategies
– User Experience – What is UX, User Metrics that affect SEO Rankings
– Negative SEO – What is Negative SEO, Negative SEO Tactics, How to protect website from Negative SEO
– Google Algorithm Updates – Google Panda, Google Penguin, Google Hummingbird
– Measure Your Progress – Keep track of Backlinks, Track Website Visits, Track traffic from different countries, What pages on your website are most popular
– Leveling Up Your SEO Knowledge – Topical Relevancy, Tiered Link Building, Google AI & Machine Learning
– Manual SEO Audits – What Is An SEO Audit, SEO Audit Tools, URLs + 404 Pages + Optimized URLs, Page Titles, Meta Descriptions, Heading Tags (H1 & H2s)
– Competitor Research – Competitors
– URL Structure for SEO – Keywords in Domain, URL Folder and Page Names Structures
– Google Analytics for SEO – GA4 for SEO, Demo of GA4 + Custom Reports, How to Use Google Search Console and GA4 together
– Google Search Console Tools – Tools to check Search Performance and Indexing
– Finding & Removing Duplicate Content – Find Duplicate Content Pages, Get Rid of Bad Pages
– How To Get .Edu Links From Universities
– SEO Backlink Strategies
– Link Building and Boosting SEO with Memes
– Local Google SEO and Google Map Ranking
Complete Google Tag Manager Guide
Topics you will learn in this part:
– What is Google Tag Manager and Why Do You Need it
– Useful Chrome Plugins For Working With Google Tag Manager
– Create a Google Tag Manager Account
– The Overview of 5 Google Tag Manager Installation Methods
– Setup Google Tag Manager on Wix
– Setup Google Tag Manager on WordPress
– Setup Google Tag Manager on Shopify
– Setup Google Tag Manager on Squarespace
– Inject Google Tag Manager Container to any Website
– GTM Interface Overview
– Best Practices & Considerations
– Naming Conventions
– Google Analytics 4 Setup & Publishing The First Version
– Google Ads Remarketing Setup
– Testing & Debugging Before Publishing a New Version
– Facebook Pixel Setup
– Copy Tag and Export Container
– Troubleshooting Problems You Might Encounter
– Time Triggered Tags Part 1: Custom Facebook Events For Remarketing
– Time Triggered Tags Part 2: Time on Site With Google Events
– Scroll Distance Tracking Part 1: The Basic
– Scroll Distance Tracking Part 2: Time Triggered
– Click Tracking Part 1: Outbound Links
– Conversion Tracking Part 1: Simple Google Ads Conversion Tracking
– Trigger Types in Google Tag Manager
– Built in Variables
– User-Defined Variables
– Implementing GA4 Event Tag with GTM
– Creating a Specific Page Trigger
– Storing Measurement ID in User-Defined Variable
– Tracking Clicks & Sending to GA4
– Adding Details about Clicks and Sending to GA4 Events
– Track Button Clicks in GA4 via GTM
– Capture JavaScript Errors with GTM and Send to GA4
– Tracking if users are viewing a particular section, image, banner etc.
– Introduction to Data Layer
– Using Data Layer with GTM
– Pulling Values from Data Layers
– Dynamic Data Addition in Data Layer and using custom event in GTM
– Custom HTML Tag – Executing HTML and JavaScript
– Share Containers – Export and Import GTM Containers
Email Marketing
Topics you will learn in this part:
– Why Email Marketing Is Important For Your & Your Business
– Creating Your Free MailerLite Account
– Knowing The MailerLite Interface
– First Step: Identify Your Customer’s Needs
– What Are The Strategies For Building Your Email List?
– What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially
– Types of Lead Magnets and How To Choose The Best One For You
– Best Practices When Creating A Lead Magnet
– EBook – How to Create an irresistable Lead Magnet
– Video Series – How to Create an Irrresistable Lead Magnet
– PDF or Report – How to Create an Irrresistable Lead Magnet
– Subscriber Management Overview on MailerLite
– Creating Groups on MailerLite
– Using Segments on MailerLite
– Importing or Exporting subscribers on MailerLite
– Remove inactive subscribers on MailerLite
– What is a Landing Page
– Creating an Irresistable Landing Page To Attract More Clients
– Creating Subscription Forms In MailerLite
– Adding a subscription form to your website
– Introduction to Email Automation
– Planning Your Email Sequence Like a Pro
– Creating An Email Sequence in MailerLite for new customers
– Activating and Testing your email automation
– Analyzing your Campaign Data.
– Anti- SPAM Policy. Keeping Your account healthy.
– What Is A/B Testing And Why Is It Important?
– How to Plan Your A/B Test Campaign
– How to Create An A/B Text In MailerLite Step By Step
– What 14 studies say about the best day to send email
– The style you’ll use in your emails
– 10 ways to ensure your emails are mobile friendly.
– Personalizing Your Email Content
– How to Get Support from MailerLite
Content Marketing with AI
Topics you will learn in this part:
– Welcome to the Content Marketing Course
– What is Content Marketing & Why is it Important?
– A Brief Overview of Content Formats & Platforms
– How Does a Content Marketing Funnel work?
– What is Your Brand’s Purpose?
– How to Position Your Brand?
– What is Your Unique Selling Proposition?
– Choose Your Brand Personality
– Who is Your Target Audience?
– Understand Your Audience’s Pain Points to Improve Your Content
– Where Does Your Audience ‘Live’ Online?
– Create Customer Personas and Create Content for Them
– Create an Ideation System to Ramp up Your Content Creation
– Content Marketing Case Study: Idea Brainstorm
– Content Marketing Case Study: Idea Research
– Ask Your Audience to Get Great Content Marketing Ideas
– What Content Marketing Formats Are There?
– Content Marketing Case Study: Audio
– Content Marketing Case Study: Social Media
– Repurposing Your Content to Save Time and Make Life Easier
– Introduction to this Section | Content Marketing Course
– Write Great Content | Tips for Improving Your Written Content Marketing
– Make Great Video Content | Tips for Improving Your Video Content Marketing
– Make Great Visual Content | Tips for Improving Your Visual Content Marketing
– Make Great Audio Content | Tips for Improving Your Audio Content Marketing
– Make Great Social Media Content | Tips for Improving Your Social Media Content Marketing
– Create a Marketing Plan & Content Schedule
– Where Should You Post Articles?
– Where Should You Post Video Content?
– Where Should You Post Audio Content?
– Where Should You Post Visual Content?
– Introduction to this Section | Content Marketing Course
– Boost Social Media Engagement
– Promote Content with Email
– Promote Content by Word of Mouth
– Promote Content with Traditional Marketing Techniques
– Promote Content with Collaborations
– Promote Content with Paid Advertising
– Adjust and Improve Your Content Marketing
– Introduction to the ChatGPT Section
– How to Sign Up for ChatGPT and 5+ Tips to Get the Best ChatGPT Results
– Find Keywords & Content Ideas with ChatGPT
– Create Article, Video, Podcast Outlines with ChatGPT
– Write an Entire Article with ChatGPT
– Generate Catchy Titles & Headlines with ChatGPT
– Come Up with Great Social Media Post Ideas with ChatGPT
– Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)
– Create Engaging Polls & Quizzes with ChatGPT
– Create Fun Facts, Inspirational Quotes and Jokes on any Topic with ChatGPT
– Great Trending Youtube Video Ideas with ChatGPT
– Write a Video Script with ChatGPT
– Generate Youtube Video Tags with ChatGPT
– Write a Youtube Video Descriptions with ChatGPT
– Improve Your Closed Captions on Youtube with ChatGPT
– Research Podcast Ideas & Come Up with a Catch Podcast Name with ChatGPT
– Outline & Script Podcast Episodes with ChatGPT
– Brainstorm Interview Questions & Find Potential Podcast Guests with ChatGPT
WordPress: Create Stunning WordPress Websites for Business
Topics you will learn in this part:
– Using AI to create a professional website in minutes
– Customizing Your Website with AI
– What is a Domain?
– Finding the perfect Domain Name
– What is Web Hosting?
– Signing for Web Hosting
– Accessing the control panel
– WordPress Installation
– What are Themes?
– Installing our Theme
– Customizing our Theme
– Creating Menus
– Creating Posts
– Creating Pages
Benefits of Enrolling
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Comprehensive Skill Development: The course covers every major digital marketing discipline, making it a one-stop solution for learners.
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Practical Learning: With hands-on assignments and real-world examples, students can immediately apply what they learn.
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Expert Guidance: Taught by an experienced professional, ensuring high-quality instruction.
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Community Support: The student forum fosters collaboration and ongoing learning.
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Risk-Free Investment: The 30-day money-back guarantee reduces financial risk.
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Lifetime Access: Learn at your own pace with no time restrictions.
| Total Students | 6890 |
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| Duration | 38 hours |
| Language | English (US) |
| Original Price | |
| Sale Price | 0 |
| Number of lectures | 567 |
| Number of quizzes | 3 |
| Total Reviews | 178 |
| Global Rating | 4.77 |
| Instructor Name | Tanmoy Das |
Course Insights (for Students)
Actionable, non-generic pointers before you enroll
Student Satisfaction
86% positive recent sentiment
Momentum
Steady interest
Time & Value
- Est. time: 38 hours
- Practical value: 8/10
Roadmap Fit
- Beginner → Beginner → Advanced
Key Takeaways for Learners
- Tracking
- Case Study
- Analytics
- Keyword Research
- Best Practices
- Hands On
- Practical
Course Review Summary
Signals distilled from the latest Udemy reviews
What learners praise
- Hands On
- Practical
- Clear Explanation
- Well Structured
- Examples
Watch-outs
- Too fast
- Too slow
Difficulty
Best suited for
New learners starting from zero
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