Designing Candidate Experience for Better Recruitment [EN]

Candidate journey mapping | Interview process design | Recruitment communication | AI in hiring | Employer branding

Description

Imagine this: a top candidate applies to your job, makes it halfway through the process, and suddenly disappears. No feedback. No response. Another ghosting. Now multiply that by 10, 50, or 100 candidates — and think of the cost. Missed hires, damaged reputation, and lost time.

Candidate Experience is no longer a “nice-to-have.” It’s the backbone of every successful hiring strategy. In a world where top talent has more choices than ever, your hiring process is your brand — and your competitive edge.

This course is your all-in-one system to redesign how candidates perceive your company — from first contact to onboarding. You’ll go far beyond theory: each class includes homework with personal feedback, case studies, AI tools, and ready-made templates.

Course programme

The course is recorded, with homework check and chatting

Recorded class with a feedback on the homework

Class 1: Introduction to Candidate Experience

• What is Candidate Experience and why it is critical

• The business and brand implications of a poor experience

• Overview of the Candidate Journey and real case studies

Class 2: Structure and stages of the selection process

• From first contact to onboarding

• Designing a Candidate Journey Map

• AI tools for automating initial steps and interview scheduling

Class 3: Communication, support and engagement

• Candidate Care at every stage

• Best practices for tone, channels, and timing

• Using AI for personalized communication

Class 4: Interviews: questions, inclusion, training

• Designing inclusive and effective interview questions

• Training interviewers and using AI simulators

• Avoiding bias and ensuring fairness

Class 5: Technology and Analytics in the Candidate Experience

• ATS, chatbots, and feedback platforms

• Metrics: CSAT, NPS, Time-to-Response

• AI dashboards and predictive analytics

Class 6: Improvement and company culture

• Using feedback to improve experience

• Integrating culture into hiring

• Case: How Unilever uses AI in high-volume hiring

Don’t miss your chance to design a candidate experience that impresses, converts, and retains top talent. Enrol now and build a hiring process your candidates — and your hiring team — will love.

This course contains the use of artificial intelligence. It ensures cutting-edge insights and the latest practices.

This course contains a promotion.

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