C.B.A. and creative thinking

C.B.A. applied – the seminar

Description

This course is the end result of an outdoor seminar in Oxford on the topic of C.B.A.

We look at Cows and Apple Pies; Cats and Avocados.

All the time we consider creativity, strategic thinking and the application to management. Strategies such as:

• Storytelling

• Highlight the Benefits

• Use of Certifications and Labels

• Social Media Marketing

• Influencer Partnerships

• Community Engagement

• Sampling

• Loyalty Programs

• Email Marketing

• Sustainable Packaging

We consider chickens and airplanes, cats as astronauts.

We also consider:

Education and Awareness

• Clear Labelling

• Incentives

• Availability and Accessibility

• Farmers’ Markets

• Community Supported Agriculture (CSA)

• Restaurant and Retailer Partnerships

• Public Policy

In another scenario we consider:

• Deforestation

• Water Usage

• Pesticide Use

• Monoculture

• Carbon Footprint

These are just a few examples. It’s important to remember that any changes in production and consumption habits can have far-reaching impacts on the environment and need to be managed sustainably.

In yet another we discuss:

• Supply and Demand

• Job Creation

• Impact on Related Markets

• Tourism

• Innovation

• Trade

As can be seen, this is a wide range of topics BUT this is a short course. This is a course where the overall aim is to stimulate creative thinking. That is why there are Case Studies and exercises to do. If you like thinking in an unconventional way, considering highly original scenarios and participating in the Q/A then this course is for you.

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